The End of Overeating was written based on the personal journey of Dr. David A. Kessler (MD) to understand the obesity epidemic, and treat his own obesity in the process. Kessler was the FDA commissioner under presidents George HW Bush and Bill Clinton. He is known for his efforts to regulate cigarettes, and his involvement in modernizing Nutrition Facts labels on packaged food. He was also the dean of Yale medical school for six years-- a very accomplished person.
Kessler's book focuses on 1) the ability of food with a high palatability/reward value to cause overeating and obesity, 2) the systematic efforts of the food industry to maximize food palatability/reward to increase sales in a competitive market, and 3) what to do about it. He has not only done a lot of reading on the subject, but has also participated directly in food reward research himself, so he has real credibility.
The End of Overeating is not the usual diet book baloney.
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